Writing a Video Production Brief
What is a Video Production Brief?
A Video Production Brief gives you a working set of guidelines or steps that will be taken during video production. The written brief provides a quick outline from which to work during the entire video production process. It will include the key elements that you plan to include in your video, as well as the action steps that need to be taken to successfully plan, shoot, edit and market the desired video. The Video Production Brief will act as your guide prior to, during and even after video production. Its main purpose is to retain the essence of your video in an easy to understand outline for your reference at any given time.
How Important is the Video Production Brief?
The Video Production Brief is important to the success of your video in two major ways:
- It helps determine the exact purpose and goals of the video. It’s important to know why your video is being made; is it to increase sales, make a job orientation more engaging, build a larger following? Having the goal in adds clarity to your production process and enables you to focus on exactly what is needed during each phase of production.
- The Video Production Brief becomes your working outline. Once complete, the brief acts as your guideline throughout the entire pre-production phase, the shoot, and post production. Once you have outlined all the key elements, you can refer back at any time to see where you stand with your production costs, timeline, etc. This will save you time during production because whenever there is a concern or question, you will simply refer to the Video Production Brief to get your answer.
What goes into a Video Production Brief?
It’s Time To Create Your Own Video Production Brief
Having a creative brief for video production will not only help make the video production process run more smoothly, but it will also ensure that your business and marketing objectives are met. You can learn more about creative brief templates at Valoso or check out the following two resources that provide a free video brief template: